ABOUT US
Les Entreprises Pitre, berry grower since 2016.
OUR STORY
It all began in 2016 with the purchase of a 125-acre market garden property in the municipality of Lac-des-Écorces, located in the Upper Laurentians. This initial acquisition was a family gift, enabling the three Pitre brothers – Jérémie, Jonathan, and Olivier – to bring their shared dream of starting their own farming business to life. What started as a dream quickly became a family project, with the involvement of their parents – Michel and Michelle – who contributed their financial, technical, and expert resources.
In the winter of 2017, the family acquired a neighboring farm, comprising 160 acres of market garden land as well as infrastructure, tractors, and farm equipment. This addition marked the real beginning of the market gardening operations, providing a solid foundation to launch the business.
Over the following years, the group acquired additional market garden land and invested in new equipment to support its growth, which led to partnerships with major food retailers like Costco and Metro.
With a focus on integrating increasingly sustainable farming practices, over 20 hectares of tunnels were installed in 2023 and 2024 to cultivate strawberries, raspberries, and blackberries above ground.
Pitre is a family business that now has a team of over 700 employees!
STATISTICS
The sum of our efforts
+ 8
Millions of pounds sold each year
+ 150
Hectares of strawberry production
+ 700
Employees
OUR MISSION
To continually innovate in order to establish a lasting presence in the agricultural world as a leading company in berry production.
2016 - 2017
2018
2019
2019
2020
2022
2023
2023-2024
2024
2016 - 2017
Start-up of the family business and first growing season.
2018
Construction of Marché Fermier Pitre in Lac-des-Écorces.
2019
Purchase of a former sawmill in Rivière-Rouge and conversion into a distribution and shipping center.
2019
First prototype of the harvest helper, with continuous improvements over the years to increase efficiency and worker well-being.
2020
Entry into major supermarket chains in Quebec and across Canada.
2022
Positioning as a major player in the industry, along with a steady increase in the number of hectares dedicated to strawberry production.
2023
Expansion of the team in both administrative offices and in the field.
2023-2024
Installation of over 20 hectares of tunnel-grown strawberries, raspberries, and blackberries, as well as an irrigation room.
2024
Move of administrative offices directly to the farm.
VALUES
The foundations on which we build
1
Passion
A deep energy and enthusiasm for what we do, driving our commitment and perseverance.
2
Innovation
A constant willingness to seek out new ideas, methods, and solutions to respond creatively to challenges and opportunities.
3
Proximity
Building strong, meaningful ties with our customers, employees, and communities, fostering trust, open communication and collaboration.
4
Authenticity
Being true to ourselves and others, acting with integrity, transparency and consistency in all our interactions.
5
Professional Ethics
Adhering to high standards of moral and professional behavior, emphasizing responsibility, respect and fairness in our actions and decisions.
6
Equity
Guaranteeing equal opportunities and fair, impartial treatment for all, recognizing and valuing the diversity and contributions of each individual.
MANAGEMENT TEAM
Group managers
Jonathan Pitre
Owner - Performance, Optimization and Quality Control Manager
Kim Duperron, CRHA
Director of Human Resources, Health & Safety, and Communications
OUR GROUP
Several interrelated companies
Over the years, we've developed a wide range of businesses within Entreprises Pitre to control several stages in our value chain, from seedling production to berry distribution and processing. Learn more about the different companies in our group.
Novafruit
Small fruit plant multiplier
Bleu & Bon
Quebec berries
SUSTAINABILITY
Continuously adopting sustainable agricultural practices, our way of innovating.
For us, adopting a sustainable approach to our production and farming practices is fundamental. That's why every year we develop new techniques and methods to offer the best to our consumers, while minimizing our environmental impact.
Read more
Our employees' well-being: our priority.
We firmly believe that happy employees with access to a healthy and pleasant working environment are essential and paramount. We are fortunate to have a culturally diverse workforce. While we employ workers from Quebec, we also welcome individuals from other countries such as Guatemala, Peru, Mexico, and El Salvador. This diversity compels us to adapt our working methods and the living environment on the farm accordingly.
Join our team