Since 2016
GROW THE PASSION
Berry grower
ABOUT US
We passionately cultivate a variety of high-quality berries on our farmlands nestled in the heart of the Upper Laurentians.
Distributed throughout Quebec and Canada, our berries are the fruit of our commitment to continuous innovation increasingly efficient and responsible farming practices.
«Les Entreprises Pitre, it’s a family project that began with my brothers, Jonathan and Olivier, and my father Michel, in 2016. It’s our shared passion for agriculture, the business world and innovation that was the starting point for this great entrepreneurial adventure. Today, we're proud of the journey we've taken and of being able to offer quality products, as well as hundreds of jobs in the Hautes-Laurentides region.»
STATISTICS
The sum of our efforts
+ 8
Millions of pounds sold each year
+ 150
Hectares of strawberry production
+ 700
Employees
FRUITS AND CROPS
High-quality berries
Driven by a growing production dynamic, we continue our relentless quest for new varieties adapted to our climate, innovative production techniques, and a range of other research aimed at finding the best products for our customers, while reducing our impact on the environment.
See our fruits and crops
SUSTAINABILITY
Innovative production methods
Our approach is based on the continuous improvement of our methods through the adoption of responsible, high-performance agro-environmental practices.
Soilless cultivation under cover
Three-season structures have been established on 21 hectares to protect our berries from adverse weather and pest organisms while facilitating the harvesting process and reducing the use of phytosanitary products.
Field crops
The traditional method has been rethought and optimized using tools and techniques we have developed to enhance our productivity, ensure the well-being of our workers and minimize our impact on the environment.
WORK AND WELL-BEING
A quality product begins with a passionate and motivated team
Our priority is to create a stimulating work environment that fosters professional and personal fulfillment, for both our administrative and field teams.
A DYNAMIC WORK ENVIRONMENT
On-farm offices
Our newly renovated administrative offices, located at the heart of our production activities, provide a friendly environment that promotes teamwork.
On-site housing
All temporary foreign workers are accommodated on the farm and provided with the amenities necessary for their well-being.
Friendly spaces
Several areas have been designated for employees, some for relaxation and others for team activities, such as a soccer field adjacent to the residences and our offices.
FIND OUR PRODUCTS
Taste our freshly picked berries
You’ll find our products in the fruits and vegetables section of various grocery stores and shops across Quebec, and even in many other provinces throughout Canada. Pick up our delicious berries at Costco, Metro, Super C, Provigo, Maxi, IGA, or Loblaws.
Purchase our products directly from the farm
What is Marché Fermier Pitre?
Located along Route 117 near Mont-Laurier, Marché Fermier Pitre offers all the products we grow on our surrounding land. You can also discover many other Quebec products: baked goods, meats, prepared foods, maple products, honeys, coffees and much more.
Opening hours
Open daily from 8:30 a.m. to 6:00 p.m. from early June to late September.
FREQUENTLY ASKED QUESTIONS
What varieties of strawberries do you grow?
We cultivate and test over 45 different varieties, although certain varieties stand out in our production. These include Lila, Clery, and Audrey for short-day strawberries, also known as summer strawberries, and Murano, Beauty, and Salma for neutral-day strawberries, commonly referred to as fall strawberries.
Do you grow anything other than strawberries?
Yes, we also grow many other fruits and vegetables, although we have chosen strawberries as our main crop. We grow raspberries, blackberries, garlic, corn, beans, cereals and many others that are included based on demand and season.
What's the best way to store berries?
Keeping your berries refrigerated is the best way to keep them fresh longer! Just take them out to room temperature a little before eating to fully appreciate their flavors and wash them just before consumption.
You can also freeze them for later use in recipes or for making smoothies. Simply rinse them under water, pat them dry, remove the stems, and place them on baking trays lined with parchment paper. Then, freeze them for a few hours before transferring them to freezer bags or appropriate containers.