Frequently asked questions

Strawberry cultivation is where it all began , and it remains our primary crop today.

We chose to grow strawberries largely due to the experience gained by the Pitre brothers, who spent much of their childhood working in strawberry fields. This passion for strawberry farming grew year after year, eventually evolving into a large-scale family farming project when we acquired market garden land in the Upper Laurentians, well-suited for this crop, in 2016.

We cultivate and test over 45 different varieties, although certain types stand out in our production. These include Lila, Clery, and Audrey for short-day strawberries, also known as summer strawberries, and Murano, Beauty, and Salma for neutral-day strawberries, commonly referred to as fall strawberries.

Yes, we also grow many other fruits and vegetables, although we have chosen strawberries as our main crop. We grow raspberries, blackberries, garlic, corn, beans, cereals and many others that are included based on demand and season.

Although we have installed dozens of hectares of tunnels that enable us to extend our production season by a few weeks, we are not currently able to produce fruits or vegetables in winter.

In fact, we remove all our tarpaulins before winter and reinstall them in spring to minimize the weight on our structures and extend their lifespan.

Keeping your berries refrigerated is the best way to keep them fresh longer! Just take them out to room temperature a little before eating to fully appreciate their flavors and wash them just before consumption.

You can also freeze them for later use in recipes or for making smoothies. Simply rinse them under water, pat them dry, remove the stems, and place them on baking trays lined with parchment paper. Then, freeze them for a few hours before transferring them to freezer bags or appropriate containers.

We spend our time working on new projects, recruiting, and preparing machinery, housing, and other equipment for the busy season.

Although our fruit production runs mainly from June to October, we work 12 months a year to ensure we are well-prepared for this critical period! We also enjoy diversifying our activities. Over the years, we’ve developed several partnerships with local companies and become involved in plant production, berry distribution, and processing.

We recruit year-round based on the group’s needs to support our growth. However, spring is the main hiring period for local workers as the production season approaches. In winter, we begin recruiting foreign workers, as this process takes several months.

Some of our fruits are grown above ground, sheltered from the elements in tunnels. As these are three-season structures without heating systems, they are called tunnels. Tunnels are used to extend the growing season and protect crops from bad weather.

Greenhouses, on the other hand, are permanent structures equipped with heating and ventilation systems that allow fruits and vegetables to be grown year-round.

Yes, we remove all polyethylene covers before winter and reinstall them in spring, as our installations are not designed to withstand the weight of snow. It is also a way for us to extend the lifespan of the covers, which will be reused for several years.