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FRUITS AND CROPS

From production to harvest, right to your hands.

STATISTICS

The sum of our efforts

+ 8

Millions of pounds of berries sold each year

+ 150

Hectares of strawberry production

+ 21

Hectares under tunnel cultivation

STRAWBERRIES

Cultivated from June to October, in fields and tunnels, several dozen varieties of strawberries grow in succession all the way through to autumn. Their flavor, texture and color vary throughout the season. Some are incredibly sweet and melt in your mouth, while others are milder and firm to the bite; each strawberry variety has its own unique characteristics.

Meticulously picked when ripe, they are quickly cooled to preserve their freshness until they reach you.

Our strawberries are available in many grocery and big-box stores in Quebec, Ontario and as far away as Western Canada.

Une fraise rouge bien mûre, prête à être récoltée dans un champ, éclairée par la lumière du soleil et entourée de feuilles de fraisier verdoyantes.

OTHER FRUITS

Raspberries and blackberries are also among the berries we produce. Delicious and packed with antioxidants, vitamin C, and fiber, these are two must-have small fruits from Quebec to include in your diet.

Exclusively grown in tunnels, our plants thrive sheltered from the elements, protected from the unpredictable climate and various pests.

You can find our raspberries at several Metro and Costco locations in Quebec.

Gros plan d'une seule framboise rouge mûre suspendue à une branche, entourée de feuilles vertes. L’arrière-plan est légèrement flou, attirant l’attention sur le fruit vibrant.

VEGETABLES

In addition to berries, we offer garlic, corn and other vegetables such as squash and beans. Grown in fields or tunnels, we are proud to offer a wide variety of high-quality vegetables, , all cultivated in Quebec.

Many of our vegetables are available during the summer season at grocery stores and large retailers across Quebec.

Gros plan d'une personne qui manipule plusieurs sacs en filet remplis de bulbes d'ail étiquetés « PITRE Ail du Québec » sur un comptoir. L'arrière-plan est flou, ce qui concentre l'attention sur les sacs d'ail au premier plan. L'ail semble frais et soigneusement emballé.

PROCESS

How do our berries get to you?

FIND OUR PRODUCTS

Enjoy our freshly harvested fruits and vegetables

From June to October, you can find our delicious fruits and vegetables at Costco, Metro, Super C, Provigo, Maxi, IGA and Loblaws. Depending on the season and harvest time, our products are available in the fruits and vegetables section of many grocery stores in Quebec and even across Canada.

Un simple dessin au trait rouge d'une fraise, présentant une forme triangulaire avec quelques petites graines et des formes en forme de feuille au sommet.
Une main tenant une fraise mûre devant un champ verdoyant et ensoleillé, avec des rangées de plants s'étendant à perte de vue. L'arrière-plan est légèrement flou.

«It's a high-quality product that retains its flavor for a long time, can be kept for a long time, and respects all the needs of our customers.»

Michel Pitre

President & CEO

Certification

Certified products and culture

To guarantee that we provide you with high-quality products in strict compliance with health and safety standards, we undergo CanadaGAP certification annually. This process involves a thorough evaluation of various aspects of our operations, including our facilities, sanitary practices, harvesting, transportation and storage procedures, as well as the proper use of phytosanitary products and fertilizers.

Logo de « CanadaGAP Certified/Certifié » avec texte partiellement en bleu et rouge. L'arrière-plan présente une silhouette de feuille d'érable grise.
SUSTAINABILITY
Continuously adopting sustainable agricultural practices, our way of innovating.
ABOUT US
A family project born of a passion for berries
Quatre hommes se tiennent bras dessus bras dessous dans un champ de fraises verdoyant sous un ciel partiellement nuageux, souriant à la caméra. Trois des hommes portent des t-shirts décontractés et des casquettes de baseball, tandis que le deuxième homme en partant de la gauche porte une chemise boutonnée à carreaux.

FREQUENTLY ASKED QUESTIONS

Why did you choose strawberries as your main crop?

Strawberry cultivation is where it all began , and it remains our primary crop today.

We chose to grow strawberries largely due to the experience gained by the Pitre brothers, who spent much of their childhood working in strawberry fields. This passion for strawberry farming grew year after year, eventually evolving into a large-scale family farming project when we acquired market garden land in the Upper Laurentians, well-suited for this crop, in 2016.

What varieties of strawberries do you grow?

We cultivate and test over 45 different varieties, although certain types stand out in our production. These include Lila, Clery, and Audrey for short-day strawberries, also known as summer strawberries, and Murano, Beauty, and Salma for neutral-day strawberries, commonly referred to as fall strawberries.

What's the best way to store berries?

Keeping your berries refrigerated is the best way to keep them fresh longer! Just take them out to room temperature a little before eating to fully appreciate their flavors and wash them just before consumption.

You can also freeze them for later use in recipes or for making smoothies. Simply rinse them under water, pat them dry, remove the stems, and place them on baking trays lined with parchment paper. Then, freeze them for a few hours before transferring them to freezer bags or appropriate containers.