Fruits and crops Sustainability Work and well-being

Menu

Marché Fermier Pitre

Year-round market in the Upper Laurentians offering a wide range of seasonal products, including many local ones.

Taste summer all year round

A unique fine grocery experience

Le Marché Fermier Pitre is the ultimate gourmet destination in the Upper Laurentians. Summer or winter, you’ll find a wide variety of local products, Quebec specialties, as well as dishes and treats made on-site. Located along Route 117 near Mont-Laurier, the market evolves with the seasons — fresh fruits and vegetables, dairy, bakery, meats, prepared meals, maple products, honey, coffee, and much more.

Our mission is simple: to bring together delicious and authentic finds under one roof. In summer, local berries from nearby fields take center stage, grown by Pitre enterprises. In winter, innovation shines with greenhouse strawberries produced on-site, so you can taste summer all year long.

A building with a large glass greenhouse attached to a red structure with a metal roof sits under a blue sky with scattered clouds. Two wooden barrels are near the entrance on a gravel foreground.

Our selection of fine products

Explore our gourmet aisles

Since its opening in 2018, Marché Fermier Pitre has been much more than a place to shop: it’s a showcase for the craftsmanship of producers from the Upper Laurentians and across Quebec. Born from the desire to make strawberries grown by Les Entreprises Pitre on nearby lands accessible, the market quickly expanded to offer a variety of products, all selected for their quality and authenticity.

Berries All Year Round

Moving Toward Self-Sufficiency, One Step at a Time

To offer strawberries in both summer and winter, we began greenhouse production in 2025 during the expansion of Le Marché Fermier Pitre. Thanks to an artificial lighting system that complements Quebec’s winter sunlight, our plants grow under optimal conditions to produce flavorful berries even in the heart of winter. For this crop, we’ve adopted an innovative and responsible approach: prioritizing biological pest control, using bumblebees for pollination, and introducing predatory insects to manage harmful pests.

Our strawberries will mainly be available at Le Marché Fermier Pitre, with the possibility of distribution to other local points of sale depending on production.

Rows of green plants grow in a large, modern greenhouse with metal supports and hanging chains. The space is brightly lit and organized, with yellow markers placed among the plants.
Greenhouse Cultivation

A modern 1,226 m² facility located at the heart of Marché Fermier Pitre, enabling winter strawberry cultivation through an innovative approach that favors biological control methods.

Learn more

Bakery and Ready-to-Eat

Prepared In-House

Nothing is more local than flavors prepared right in the heart of Le Marché Fermier Pitre! Discover our gourmet selection: carefully cooked dishes, freshly baked goods, and over fifty recipes designed to delight the whole family. Our offer changes with the seasons to surprise you with even more homemade treats.

MARKET
Plan Your Next Visit
A close-up of six ripe strawberries in a small cardboard basket being held outdoors, with a snowy farm background and red barn buildings.
Opening Hours

Monday to Friday: 10 a.m. to 6 p.m.
Saturday and Sunday: 10 a.m. to 5 p.m.

Learn Everything About the Market

Follow us on social media to discover our featured products on promotion and stay informed about all the events that bring Le Marché Fermier Pitre to life.

Follow us on Facebook
SUSTAINABILITY
Continuously adopting sustainable agricultural practices, our way of innovating.
ABOUT US
A family project born of a passion for berries
Quatre hommes se tiennent bras dessus bras dessous dans un champ de fraises verdoyant sous un ciel partiellement nuageux, souriant à la caméra. Trois des hommes portent des t-shirts décontractés et des casquettes de baseball, tandis que le deuxième homme en partant de la gauche porte une chemise boutonnée à carreaux.

FREQUENTLY ASKED QUESTIONS

Is Le Marché Fermier Pitre open year-round?

Yes. Since 2025, Le Marché Fermier Pitre has been open all year thanks to major expansion work and the installation of modern greenhouses. These facilities allow us to grow strawberries even in winter, offering plenty of fresh, local products in every season.

What payment methods are accepted at Le Marché Fermier Pitre?

We accept credit cards, cash, and debit payments. We also offer gift certificates — the perfect way to treat your loved ones. It’s the ideal gift for any occasion!

Are the greenhouse strawberries grown at Le Marché Fermier Pitre organic?

Meeting organic standards for winter greenhouse strawberry production is extremely challenging from an agronomic perspective. That said, we always prioritize a biological approach to managing pests and diseases.

We introduce a wide range of beneficial organisms into the greenhouse, including predatory mites, insects, and parasitoids (Neoseiulus cucumeris, Phytoseiulus persimilis, Orius insidiosus, Stratiolaelaps scimitus, and Encarsia formosa). These beneficial species colonize the plants and provide effective pest control, minimizing the need for insecticide treatments.

To prevent plant diseases, we adjust climate conditions, add root biostimulants, and apply biological control agents to the leaves. These measures greatly reduce disease development and help us grow strong, resilient plants. If intervention becomes necessary, we always favor the use of biopesticides. Creating a living, dynamic ecosystem inside the greenhouse remains our top priority.